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Conversion rate optimization (CRO) is the process of improving the performance of your website or online store by increasing the number of visitors who take a desired action. This could be anything from making a purchase to filling out a form or signing up for a newsletter. To effectively optimize your conversion rate, it is…

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.